AkzoNobel, the leading global paints and coatings company and the makers of Dulux paints in India, unveiled Heart Wood today as the Colour of the Year for 2018. As a part of the 15th edition of AkzoNobel’s annual global study, ColourFuturesTM, Farhan Akhtar, brand ambassador of Dulux in India, unveiled the colour trend – ‘Heart Wood’. Developed by the company’s Global Aesthetic Center in collaboration with leading design and 11 international colour experts, ColourFuturesTM 2018 conveys comfort and ease in response to consumers wanting to nestle down more and create a “welcome home”. Heart Wood- a subtle and warm tone of grown-up pink, draws inspiration from the tactile qualities of natural wood and leather.
“The Colour of the Year 2018, ‘Heart Wood’, is the much needed clutter breaker,” pointed out Farhan Akhtar, Brand Ambassador, Dulux India. “Consumers today are seeking to relax and refresh; with Heart Wood one can unwind in the comfort of their homes. The different palettes supplemented with the right décor, are assured to provide solace from the ever-running fast paced world we live in.”