Construction EquipmentEarth Moving Excavators

“CASE India has been confident on the market growth”

Shalabh Chaturvedi, Head Marketing, CASE INDIA talks about recently introduced revolutionary technology ‘Eagle Eye’ and plans for the ongoing market conditions

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Foreseeing the stable sentiment in the market, do you think the companies need to reorient their marketing strategies?

CASE India has been confident on the market growth and our products are in line with the same thought.

However, small tweaking and course correction keeps on happening as and when required. CASE India recently introduced revolutionary technology, “EAGLE EYE” for enhancing the performance and efficiency of the machine. This is an Asset Monitoring System that combines Internet, Cellular and GPS technologies. This system helps to keep an eye on every significant detail such as Real Time Location of the Machine, Operating Hours, Cumulative Hour Meter Reading and Warning Text Alerts for Critical Parameter.

“There is still a massive amount of work yet to be done in the country, and this will call for large volumes of equipment to complete it. Considering the set of conditions prevailing in the country and other foreseeable factors at this moment, we expect the market will follow an upward trend in the coming years as well”

Q) R&D contributes to sustainability of business. Given that tell us in details about versatile product line use in solving earth moving challenges and role of R&D to beat the competition?

The company’s R & D team constantly endeavors to develop clever innovations to make equipment more fuel efficient for reducing emissions on the environment. Our company sells and supports complete family of construction equipment products, and with the market evolving, we offer our support by using our skills and expertise at their best.

Among the other initiatives in the same direction, the company has successfully lowered the sound levels in all the construction equipment enhancing operator comfort, which in turn increases productivity. 

Q) Would you please brief us about your customer support services including training, spare parts supply and regular maintenance issues?

The company offers product support throughout CASE Centers providing spare parts, manuals and technical support to minimize downtime and maintain production schedules. All spare parts can be ordered from the CASE dealers and are stocked at the CASE central parts warehouse across India. The company has introduced Customer-Driven Product Definition (CDPD) process wherein they invite equipment users to participate in defining and improving new products. This further helps to understand the customer needs in order to develop and test new models basis customer specifications. To keep the operators and customers up to date with latest practices and techniques we also have dedicated training centers which organizes training programs all-round the year.

CASE India has factory trained technicians ensuring top-notch service professionals are working on equipment maintenance needs by providing a thorough service for the everyday wear and tear of the machines. Through CASE India customer care centers and dealers, the customers have access to world-class equipment and aftermarket support along with industry-leading warranties and flexible financing.

The company believes in the long term growth potential of the Indian infrastructure sector and consequently a huge opportunity in the construction equipment segment. The company has plans to further enhance their product offering and the dealership network to serve their customers at the best possible levels.

Q) How do you analyze the growth of Construction Equipment sector amidst slow market conditions and your views on market sluggishness?

The sector received a boost with a renewed focus on road building from the new government and as a result the market grew by 16 per cent in 2015, and further by 39 per cent to peak in 2016.

With the introduction of GST which aims to bring one uniform tax across the country, eliminating several layers of tax collection, things will take some time to come back to normal in a quarter.

However, there is still a massive amount of work yet to be done in the country, and this will call for large volumes of equipment to complete it. Considering the set of conditions prevailing in the country and other foreseeable factors at this moment, we expect the market will follow an upward trend in the coming years as well.

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