Construction EquipmentEarth Moving Excavators

Vision: Large scale infrastructure development investments

Case India is delighted to launch new improved products at EXCON 2017, with seeing amazing growth drivers in India through sales organizations and channel partners.

What could be the growth drivers for you here in India and mention the expected challenges you perceive as well?

We are very excited about India and I’m in the company which is in the business for about 175 years. India is a market where we will continue to grow and expand. As for the growth drivers, obviously, to make market share, we have to keep our leading position by keeping our products up-to-date. So we are delighted here to launch our new products at EXCON 2017. We have some considerable improvements in our machines. The other growth drivers are our channel partners. My purpose is that, wherever our customers are in India, they get consistent support from us.

Tell us your views on the technical innovations taking up the modeling of new machineries?

We try to understand the needs of the customers and try to facilitate them with new innovative technologies. We try to understand, how technology is benefiting others and the way it is operating for both the proficiency and productivity goals. The main technology feature that we are looking forward is to develop an automated control. Looking into the mature markets today, our focus will be on the look-out of the customers who are interested in the latest technology.

What growth vision are you developing for the Indian market while comparing it with the China market? Tell us your views on the Government support for implementing developments here in India?

We have already got a very critical mass here in India, so we see it as a market full of development opportunities where we choose to invest. For the Government initiatives, I find it a very expressive country taking bold moves like GST. Also, this year, GST is reducing on the construction equipment market. So I think, this trend will support the customers and companies to invest more in the infrastructure projects and grow the infrastructure development on the larger parameter.

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