The Three Pillar’s Motive
Ramesh Babbar, President & Director, Columbia Machine Engineering (I) Pvt. Ltd.
To begin with, could you brief us on your elite participation at the Bauma Conexpo 2018 and the expectations that you have from this mega platform?
From Bauma Conexpo 2018, we have expectations towards increasing our kity of products, such as we have brought a new mixer with a good capacity and it’s a highly competitive product with respect to what the competitors have in the market. It has power saving options, which means it gives the same output with the use of lesser power. The life of this mixer is very good as well. It is made with a technology, which is carried over from Poland (*kindly proof read the company name correctly), which is our sister company in Europe. In the similar ways, a few more products are there about which we are engrossed and talking about in the Bauma exhibition.
As trends and market always need a strategy to progress, what is your expected strategy after a whole review of the market in the year 2018 for the upcoming tenure of 2019?
The thing is that four years before, the government made policies, which are now taking shape, such as the 2017 Sagarmala, various road projects and Pradhan Mantri Gramin Sadak Yojana. So all these projects, which were on the paper for four years till now, are rolling today towards progress. So now a real shape is getting developed for various projects. So now what we make has consumers who took these projects as suppliers. Therefore, we are making our future strategy as per the developments we are witnessing here.
What are the positive trends you are witnessing in the market currently in order to channelize your potential further and to remain competitive?
Right now we are still waiting for the fiscal year to end and so we could, henceforth, make our opinion on the trends as per our experience at that time.
Is there is something that you would like to add from your end and wish to reach out to your audience at width?
We are working on three pillars – ‘DESIGN, MANUFACTURE AND SERVICE TO THE CUSTOMER’. We have a very strong team at design and we are taking baby steps at every stage to grow our productivity. We are also working on the pricing factor for our products, to give the best plans in the market and sell only quality. Our prime motive is that our customer is happy and extremely satisfied with our products and services. We are also upgrading our customer support system all the time in order to make our customer more attached to us. For this purpose, we are taking the help of the web team and e-sales services.
