Customers benefit from an easy-to-operate development environment

What would you like to share about your premium participation as a major player at the Bauma Conexpo 2018?

Bauma Conexpo is a leading global exhibition focusing on the mobile machinery business and we as B&R Industrial Automation for the past years have been a part of this show in various countries such as Germany, China and India. In recently concluded Bauma Conexpo 2018, we displayed our solutions and technologies for the construction, agricultural, forestry and mobile machinery market. It served as an ideal platform for us to showcase our innovative products, meet visitors and collaborate with customers.

Describe in detail about your recent launches, the innovations behind them and give specifications about the special features, which you are offering with your new products, especially comment on your new technology and automation developments.

In Bauma India 2018 we presented our control systems specially designed for mobile machinery, next generation web based visualization and exceptional touch screen GUIs. Our X90 control solution provides machine builders with highest degree of performance, scalability and cost competitiveness for such heavy-duty applications. These controllers also have an integrated condition monitoring and secure remote diagnostics and maintenance possibilities, which allows operators of mobile machinery to continuously monitor their equipment. B&R solutions allow automation concepts for construction equipment and municipal vehicles as well as for agriculture and forestry applications to be implemented easier than ever. Customers benefit from an easy-to-operate development environment, high-performance real-time operating system and ready-made software components. The heart of the X90 mobile control system is a powerful ARM processor and multifunction I/O channels. Basic features include interfaces for CAN, Ethernet and the real-time POWERLINK bus system. With the innovative X90, I/Os and touch screen panels, we are continuing to open up new possibilities in mobile automation for mastering mobile control and I/O tasks. The comprehensive set of standardized components is perfect for implementing flexible automation concepts.

How do you see the government elections around the corner, in terms of the impact that they would make on the market?

Strong economic growth in India is providing support to big government projects such as Sagarmala, Bharatmala, Jal Marg Vikas project and are expected to continue to grow at strong rates over the next decade. The Ministry of Road Transport and Highways, is encouraging the implementation of a ‘Value Engineering Programme’ to promote the use of new technologies. With these developments, heavy construction equipment market is also likely to witness high technology demands as, increasing automation, production enhancement, and safety.

What is your expert opinion on the competitiveness in the market, in regards to your product for the upcoming year-2019?

Today, Industry 4.0 and Industrial IoT are not just limited to IT and industrial automation. Construction and mobile machineries are leading other manufacturing sectors for embracing these technologies. Some of the major players operating within heavy construction equipment are investing more in R&D to develop technologically advanced and energy efficient equipment. The off-highway, agriculture, constructions and mobile machinery industries are cost sensitive at the same time technology craving. Implementation of automation technology in system fulfills the demand of reliability, safety, reduced downtime, cost competitiveness with high productivity and availability. To keep pace with market trends and demands, these industries are increasingly turning towards automation and networked machinery. In addition to this, retrofitting existing systems is also ongoing trend within the market. With new functions being added all the time and requirements for operating efficiency and quality higher than ever, these equipment need an automation system that is both powerful and scalable. B&R’s mobile automation lineup gives OEMs all the tools to build or maintain their competitive edge as a technology leaders in the market. Every aspect of our automation system is designed for modular, concurrent engineering. This helps OEMs to get their products to market faster and allows them to react flexibly to new requirements and special requests.

Kindly comment in brief about your business strategies and new developments in your company to retain your key leadership in the market?

B&R Industrial Automation is renowned as an innovator and a technology leader in the industrial automation, and we have brought all these innovations and expertise to cater to the mobile market. With the high performance and technologically advanced products at very attractive cost-effective price, we look forward to huge success in this market segment too. We are already seeing a lot of traction and attention our products are attracting. This product line will definitely give a huge boost to our business globally.

Is there anything more you would like to share with your audience at large, such as your latest company progress graph and motives?

With our high performance and technologically advanced products, we will be well positioned in the construction equipment market. Since last 20 years, many OEMs, factories and equipment manufacturers have placed their trust in B&R’s world class products and technologies. We are in pole position today to get the maximum benefit out of technology evolutions and adoption, which are supported by policies of Indian government. Earlier this year, we had set ourselves a target of doubling business in coming three years and with our recent success, we could expect to achieve this goal sooner.