WONDER CEMENT HAS REINVENTED VARIOUS PROJECTS ON THE DIGITAL FRONT

How have you changed your business models and strategies? What new opportunities has the paradigm shift brought to your business as we are speedily recovering?

Traditionally, cement business is a sales driven business wherein the sales team in constant touch with dealers physically, on field. But in the current situation, we had to quickly transition into a digital model, in the most seamless manner.

Being technologically ahead of the curve has enabled our team to take this challenge head on.

For a successful digital transition, we immediately shifted to digital teams meets to monitor the calls of our sales force with our network and ensured that lack of physical of presence does not hamper our relationship with our dealers.

We also shifted our review mechanism online that helped us reduce our response time and ensured faster deliveries. Simultaneously, we have ensured that our plant operations do not suffer due to the limited availability of manpower.

To become cost efficient, we have adopted cost-reduction strategies, such as supply chain optimization, overhead controls and re-negotiation of contracts that has paved our way to structure an efficient business model.

What are your views about the reshaping effects on the E&C sector?

Engineering and construction industries are the backbone our country’s economic growth and cater to the development of communities. We have witnessed a slowdown due to the unprecedented COVID 19 pandemic but with the announcement of Rs.100 Lakhs Crore infrastructure pipe line projects by our honourable Prime Minister, the E&C activities will gain pace and grow evidently. Considering the present situation to be a temporary phase, we are of the opinion that the industry shall procure momentum to observe an upward trend in the second half of current financial year.

Describe your recent product launches and new projects and give us some details of how they are distinguished from your pre-pandemic projects.

Cement being a matured industry; we have seen practically no substantial product innovation in the last many years.
During the onslaught of the pandemic, we have reinvented various projects on the Digital front understanding the requirements and growth of Digitization.

To enhance our relationships and networks we have launched an employee recognition program – ‘Wonders of Wonder’ wherein our employees are motivated, evaluated and rewarded during these trying times.

For our dealers we have launched a unique recognition program, ‘Dealers Club’ which has helped us establish better communication with them. It aims to ensure their growth and helps them develop a distinct identity for themselves, in the markets they operate at a national level, along with various other benefits.

Various clubs to engage motivated individuals were introduced.

Wonder Royals – engineers and architects

Wonder Prime – contractors.

A depot rating incentive scheme for handling agents was a unique initiative Wonder Cement also developed.

Through these various ideas and initiatives we have successfully engaged our team and our stakeholders and have proven mettle during the pandemic

Give us your opinion on the business principles and motives that you apply in difficult times to make it a stepping, stone towards a strong rebound.

From the inception of the company, we have lived by the time – tested principles of Quality, Trust and Transparency.

We believe these distinguished principles have played an instrumental role in making us one of the fastest growing cement manufacturers and ensured successful deals with all our stakeholders.

For a seamless functioning of an industry giant, one must make sure that every employee, dealer and stakeholder aligns to similar values that help them work cohesively and overcome by being more resourceful.

What are your views on the changed consumer behaviour and the recent trends in the industry during today’s situation? How will you describe your near future plans to move ahead competitively with these trends?

From a very long time consumers have been indifferent towards the cement they use. Their purchase is motivated by influencers such as dealers, retailers, masons and contractors.

But in the recent times we have observed a major shift in consumer behaviour wherein they research and demand the cement of their choice, based on various factors such as quality, price, brand name etc.

With lieu to the recent trends, we have established ourselves on various digital and social media platforms to encourage direct connect with our end consumers and make Wonder Cement the brand of their choice.

We also aim to focus on controlling costs and keeping our network engaged. We are confident that we are capable to be agile and swiftly adapt to the changing times that will ensure a bright future for the company.