A brand new initiative from Eicher Trucks & Buses that goes beyond business

Eicher has always championed new thinking and inventiveness with new benchmarks in the commercial vehicle industry. Through innovations such as the Canter, first twelve-tire fully built truck or even BSVI engine technology and advanced telematics (Eicher LIVE), Eicher’s approach has always embodied a progressive mindset.

Their new philosophy #EicherNayiSoch is aimed at building a strong emotional connect and strengthen Eicher’s image as a premium and modern brand in the commercial vehicle industry.  Eicher would like to recognise all the partners and stakeholders who have taken the industry towards a forward looking path.

In keeping with the brand promise of ‘Partnering Prosperity’ and developing a strong connect with the next generation fleet owners and stakeholders, Eicher Trucks & Buseshas conceptualized #EicherNayiSoch 360 degree brand initiative.

It is a comprehensive and collaborative multi-stakeholder initiative to highlight select people and situations that are driven by ‘progressive thinking’ and connect with the power of ‘nayi soch’.