A VISIONARY DEVELOPER THE WADHWA GROUP, HAD PROBABLY ENVISIONED THIS PRINCIPLE OF ‘HEALTHY LIVING’ SOME FIVE DECADES AGO

How have you changed your business models and strategies? What new opportunities has the paradigm shift brought to your business as we are speedingly recovering?

In today’s fiercely competitive online mediums, there’s no shortage of potential ways to market the real estate business. We have introduced a virtual sales experience centre for our customers in these unprecedented market conditions to guide & support their buying decisions and give them an option to virtually transact during this festive season and thereon. On-call support, WhatsApp Assistance, virtual site tours and online booking features are made available to enhance the customer’s experience. Regardless of how the market behaves, The Wadhwa Group’s 360-degree approach not only propels the business forward but also helps to plan and grow swiftly in this competitive era. With our out-of-the-box creative strategies, we aim to achieve a high percentage of brand recall.

Describe your recent product launches and new projects and give us some details of how they are distinguished from your pre-pandemic projects. What new digitalizations have you witnessed?

Just before the pandemic took over, The Wadhwa Group launched a couple of new projects, Atmosphere O2 in Mulund and TW Gardens in Kandivali.

Both the projects received an overwhelming response with as many as 200+ units sold during the launch of the Mulund project and 70+ units sold within 7 days of the pre-launch phase of the Kandivali project.

Post pandemic with widely accepted work from home concept these days we are seeing Customers have now realized the importance of  a well-planned, well designed and a well ventilated home more than ever before. We may choose to further go ahead with our new launches for our affordable & mid segment projects and boutique format commercial office portfolio during this festive season as we see demand coming in for homes that serve basic needs of shelter or give an option to upgrade their lifestyle, people are moving from co-working spaces to owing small independent office space to have control over safety, security and hygiene within the premises.

We are seeing a lot of engagement happening on our digital platforms. Clients are quite comfortable having initial information and project walkthrough online. 30% of our sales are happening through our digital virtual platform. All our transactions post sales are now digitized on an integrated platform starting from online booking form to e-registration to online collection of dues which makes our client journey seamless once the booking is done.

Give us your opinion on the business principles and motives that you apply in difficult times to make it a stepping stone towards a strong rebound.

The Wadhwa Group’s vision, commitment to customers and passion to build landmarks and deliver the best, lays a strong foundation for the Group and continues to guide its success even today. In every endeavor, The Wadhwa Group has been commended for its proficient execution and professionalism and is one of the most preferred developers for all its stakeholders. The Group meets the unparalleled combination of a quality developer offering a quality product at a quality location with a deep understanding of the customer’s issues that leads to offering a bouquet of products addressing the current pain points of the customer. The brand’s vision is a promise to stand apart and not just provide houses but a good environment to lead a healthy life.

What are your views on the changed consumer behaviour and the recent trends in the industry during today’s situation? How will you describe your near future plans to move ahead competitively with these trends?

The residential segment looks very promising in the current scenario of Covid 19, as many people including the young generation are now looking to own a house rather than be dependent on a rental accommodation. We are seeing a spurt in sales since things have started opening up, home loans interest rates are at an all-time low and with reduction in stamp duty the sector should get a much needed boost as we enter the festive season.

The world resurrecting to the pandemic of coronavirus has learnt the value of ‘healthy living’. A visionary developer The Wadhwa Group, had probably envisioned this principle of ‘healthy living’ some five decades ago when they embarked upon this mission to design and construct the dream homes for millions in India’s financial capital. Every space is thoughtfully designed to connect with nature, laying a strong emphasis on the elements of light, height, and air. Timely completion of projects coupled with strong planning and design innovation gives the group an edge over its competitors.