Looking at the upward trend in the construction industry and the gradual rise in the realty sector, we are quite positive for the future of construction equipment in India. Recently, the IMF projected a growth rate of 7.3% in 2018 & 7.5% in 2019 compared to 2016’s 6.7%. High oil prices & a strict vigilance on loans are a few factors that are affecting our growth but we are still outperforming China’s growth rate which is at 6.6% currently. The government’s implementation of the RERA act is gradually starting to reap benefits to all parties. Safety is now being given priority, which is going to convince developers to invest in machines not only on the basis of its price but quality & performance too. Alpha plans on using these opportunities & giving India & the world the best tools for their material handling needs.
Our business is currently divided into two verticals. The first one deals in fixed tower cranes (FTC), mobile tower cranes (MTC) & COW’s (Cell on Wheels). Our fixed tower cranes are of the highest quality as we only use S355 European standard structural steel to fabricate the masts. This high-strength steel is also used in the structural fabrication of power plants, mining & earth-moving equipment, bridges etc. Apart from the steel, we import most of the crucial parts of the crane from Italy, Portugal & China. Our prices are competitive but the features the cranes have to offer are often enough to give us an edge over our competitors. The implementation of RERA for commercial & residential projects is surely giving us a boost in the realty sector.
Alpha currently sells three models of mobile tower cranes namely, SP-453, TC-453 & 24-30. Out of the three, the SP-453 is tractor mounted whereas the other two can be easily maneuvered with the help of another tractor or backhoe loader. Renowned builders such as BG Shirke & Dilip Buildcon have a healthy number of our machines in their inventory. Currently, we have over a 1000 MTCs & 72 FTC’s working across India and we plan on doubling those in the next 2 years. We plan on doing this by making strategic business partnerships with new upcoming rental companies who have a good relationship with Infra companies such as L&T, AFCONS, J Kumar etc. We currently source our COW’s to Airtel, Idea & Reliance group.
Our second source of revenue comes from our Goliath & EOT crane division. Apart from those, we also manufacture Transfer Trolleys & Traversers. Alpha has a very reputed name when it comes to Goliath & EOT cranes as we are able to understand and dissect the customers’ requirements to the core & give them a proper solution. All our cranes are CE & ISO 9001:2015 compliant. We currently manufacture Goliath Cranes up to 250 Tons & EOT cranes up to 200 Tons. Some of our esteemed clientele include COFMOW, L&T, ESCORTS, SAIL, BHEL, and Simplex to name a few. Currently, we have six 150 Ton Goliath cranes assisting the MMRDA at the Bandra Casting Yard in Mumbai.
With the help of the RERA act, GST implementation and the waning ripple effects of demonetization, India is ready to take the world by storm and we want to be right in the middle of it.
