Adding A Layer of Home Safety-Shyam Motwani, EVP & Business Head at Godrej Locks and Architectural Fittings

Industry specialists have begun to investigate innovative approaches to a better-designed ambience for the fastidious and innovative civilization. At the same time, consumers are keen to push advancements and be connected to current trends, with an evolved perception of the ideal ‘dream home’.

Today’s real estate market is known for pre-designed residential buildings and every element of home is designed in a way that suits this image of the ‘ideal home’. This has led to architects and interior experts to be more involved with builders today and they work as a team to captivate potential buyers. Hence, it’s this set of specialists who play a critical role in creating a guarded habitat in these buildings.

Consumer purchasing decisions are increasingly influenced by the technology provided in addition to the aesthetics. Consumers are increasingly devoting their time and effort to picking locks and products that not only provide safety, but also complement their own aesthetic sense to home design. The carpenter or contractor is no longer the only people in charge of purchasing. Consumers today are decision-makers and hence real estate specialists not only need to help create more awareness but turn into advocates of home safety. The client analyses the benefits before making an informed purchase about small things and this should extend to home safety as well.

As the world continues to evolve at a breakneck pace, new and improved technology and innovations indicate that there are more reasons to be concerned about safety, but gratefully, this is mirrored by the availability of more efficient solutions to common problems. As India continues to leapfrog technical breakthroughs, there has been a shift in consumer awareness around safety, and customers are now giving home safety a considerable thought.

This has also unlocked an opportunity to reconsider the safety of our homes and loved ones, especially as we gradually return to our normal lives. One of the first and most important factors to consider is upgrading the locking system. As a result, it is critical not only to change your home’s locking system more frequently, but also to pay special attention to the levels of technology available in the market when picking our next locking system and making an informed decision. Making an assessment of the property to determine what safety measures are required to make it a safer environment is the first step in ensuring home safety.

As a result, in order to keep up with evolving market demands, architects must retain the spirit of invention at the forefront of their safety development activities. Modern locks with electronic and biometric technology are also seen as the perfect piece of door fascia ornamentation. The increased number of home robberies, combined with the expectations of the urban population, is encouraging the adoption of stronger safety solutions. The most advanced features of the latest hi-tech and elegantly designed keyless home safety solutions include 360 degree finger print verification, spy code, privacy mode, poor battery warning, external power bank charging, volume control, and auto hack alarm. There is a huge prospect for fast expansion with a potential market size of USD 652.04 million by 2023. Businesses will continue to introduce new and innovative products that will reshape India’s home safety solutions.

The architecture and construction industries are undoubtedly preparing to accommodate all the demands from consumers while maintaining a flexible design concept as the consumers are gradually understanding the importance of high-end home safety devices. As a result, in this scenario, consumers are being encouraged to invest in smart locks for doors, which they can control from their devices and makes them feel safer while also making it convenient.

Many customers today believe that they will be living their lives very differently in the foreseeable future. Consumer behaviour around buying homes in the post-pandemic era has changed significantly in terms of the requirements in design, facilities, extra rooms, overall lifestyle, etc. Architects and interior decorators these days have seen an increased use of automation in their projects. The young generation today are looking at integrating technology and automation. Having said that, there is a huge gap that still exists and we need to educate customers about the various benefits of integrating technology and automation in homes, that in turns ensure additional safety for the customers.

With so many developments occurring in the market today, businesses have to consistently disrupt the market with new solutions based on the design-led innovation philosophy. The two key pillars of the business strategy that must be followed are design-led innovation and consumer centricity.

With a changing environment and more active conversations taking place around safety practices, consumers want to build a home that will successfully provide a safe and secure atmosphere.

– Shyam Motwani, EVP & Business Head at Godrej Locks and Architectural Fittings.