“Analyzing COVID-19 & Its Impact”

As the unexpected calamity of COVID has hit all the politics and markets of the world, we would like to know your expert views on the current market status and the way you are planning to combat the current pandemic scenario?

As we all know, that due to this pandemic, all industries have suffered a big hit in various aspects. Infrastructure industry is the second largest employment provider, and it has seen the highest drops in numbers in every parameter. The impact on our business is also huge. Despite this, we have made all possible efforts to support the essential industries such as the mining industry.Being one of the most vital industry, we made sure that spare parts, service, etc are provided to them in a timely and efficient manner.

Now when the situation is getting normalized, machines have started moving out of plants to various customers. Our strategy of localization has helped us to maintain sufficient inventories even in these unforeseen circumstances. We are in a good position to meet all the demand in the market comfortably. Our sales team is in constant touch with our customers, which will help us to understand the future pipeline orders and come back soon with better numbers aggressively in the market.

It is said that the present economic condition is of a ‘V’ shape where the economic slope goes down immediately due to unavoidable situation and emerges as soon as the problem vanishes because the workforce returns to the job and the situation comes back to normal in just a few months. How far do you think that this concept will prove to be fair and workable for the Indian infrastructure and construction market and to your business ambitions?

The coronavirus has hit like a worldwide hurricane, shutting down most of the economies simultaneously. The movement of migrant labour back to their home towns can prevent the V shape recovery from happening immediately. If not a V-shape, a U -shaped recovery is what we feel might happen in the coming months. The next 2-3 months will be very crucial and will give us a better picture of the shape of recovery for our industry.

Is there is any new plan or strategy which you are planning for remaining competitive in the coming months and how do you forecast your business dealings after the market emerges to again run on the track of moving on and gaining some momentum?

Our Strategy of Localization and making in India has helped us become the market leader in various segments of construction equipment industry in India. We will continue to work towards increasing the degree of localization in all our products to be most competitive in the industry.

When it comes to being one of the market leaders, how are you researching on management’s organization and keeping yourself motivated during the COVID phase?

There are always ups and downs in every industry that doesn’t mean you stay depressed during the hard times. Our team has been very enthusiastic and grabbing each and every opportunity very positively, by coming up with different innovative ideas on how to tackle the current situation & overcome the same.

We have conduct online meetings with stakeholders on regular intervals to discuss on various business aspects. This helps us to stay motivated by interacting with everyone.

Also we have utilized this period to upscale our internal team skills and have maintained frequent interactions with each of Sany India team members.

What expectations you have from the government’s plans and reforms to uplift and improve the overall condition of the Indian infrastructure and construction market?

The Government of India is taking all possible measures to keep the economy stable, with government opening up the stranded projects and coming up with various new projects gives us hope for infrastructure and construction market. This will definitely help us in long run and to bring our numbers back to the big figures.