Earth Moving Excavators

‘Best-in-class’

Ajay Aneja, Brand Leader, CASE India

Share with us your views on the outline, which followed in the recent year of 2019-2020 period for the infrastructure and construction sector. 

In 2018-2019, construction equipment (CE) segment has witness a bolstering growth. Large number of project approvals, highway construction and government’s continuous focus towards meeting ambitious target of 30 KMs/day of roads and highways construction has propelled the growth trajectory in the industry to a new level. We, as an OEM, hope and expect that the positive momentum will sustain in the coming years as well.

Tell us about your recent recognized projects (e.g your core execution strength and expertise in providing best solutions).

CASE India as a manufacturer feels privileged to be contributing to the infrastructure growth of the country by providing our state-of-the-art construction equipment range. Our equipment range is deployed for appropriate projects across the country. CASE India has consistently remained a market leader in the Vibratory Compactor segment and we are the only company to have sold over 12,000 units in India.

CASE India’s machines are being used across length and breadth of the country. Our machines are in-use in some of the prestigious projects like Bharatmala, Sagarmala and Pradhan Mantri Gram Sadak Yojna on National, state and civic level. Our products are also being used in the Trilateral Highway India-Myanmar-Thailand highway. We aim to provide best solutions by using integrated technology in our machines and providing efficient after-sales-service to our customers. With the ever-increasing fleet of our superior products; the brand’s product line-up boasts of a wider solution to meet almost every requirement of infrastructure segment in our country.

How would you predict the year 2019, along with sharing your business plans for the next 5 years, as the new government is just going to be elected, in order to adapt to the latest policies and norms and remaining competitive in the industry?

We are already in the second quarter of 2019 and so far it looks promising. Due to pre-awarded projects; we expect and believe that the positive momentum will continue. However, the industry growth might experience some fluctuations, due to two months long election process.

Our focus has always been towards R&D, technological innovation and meeting customer needs. They will continue to be our focus even five years down the line. In due course, on product development front, we anticipate to implement telematics into other machines. In terms of policy support, we are hoping that the project approval process continues with the current speed with minimal change in policies, irrespective of whoever comes to power.

Is there something you would like to share with your audience at large, as in discussing your trade principals and economic ambitions for the near future?

CASE India strongly believes in designing everything at the comfort of our customers. We follow customer satisfaction, best productivity in its class and operator comfort as our trade principles.

We constantly modify our products according to the trending technologies to keep up with the market trends, for operators’ comfort and providing value to our customers. The company focuses on continuous product development along with use of quality engines and regular maintenance to improve the equipment’s performance and increase fuel-efficiency and durability.

So far, we have been in sync with the industry by providing our ‘Best-in-class’ heavy duty equipment range and aspire to grow faster than the industry in the future.

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