‘Closer to your business’: Fast pace track to build on the steady growth!
Excon received over 40,000 business visitors and Putzmeister was able to capture over 10% of the footfall at their stall which is quite remarkable for the industry.
The leading solution provider for pumping, mixing and placing concrete, mortar and industrial solids has once again proven to know the market requirements and respond by delivering user friendly, environment conscious and economical features in their product range. Moreover the company closed on an eventful year by participating at Excon and presenting the right equipment for the south Indian clientele. The exhibition was very successful and Putzmeister closed its year with a very positive growth.
Faster turnaround time of housing projects, thanks to Putzmeister’s mortar equipment
There were many activities launched by the company in 2017, but one of the most exciting one was the launch of Putzmeister’s plastering and screed machines like the MP 25, P 13 and Mixocrete. Due to the positive response in India, Putzmeister has achieved its initial sales target. The technology used in Putzmeister’s plastering machines results in a faster production of a high quality mix. Compared to manual labour, the work can be completed up to ten times faster. Considering the dynamics in affordable housing in India, the company is poised to excel in this segment.
Adapting to digital and creating a modern look
On a global level, Putzmeister subtly amended its logo and gave its elephant symbol a makeover. The modern and trendy new logo was designed in order to be applied to digital platforms and to portray one of Putzmeister’s main vision statements “Engineered for success”: wherein the company seeks to be the pioneer in all areas related to their reliability, quality and performance of products and services. Improving their image is just as important.
Putzmeister Discovery Days (PDDs) in Tier II and III cities
Putzmeister continued to welcome their clients and prospects in a very personal approach in order to support them with expert knowledge. PDDs travel from state to state and makes sure that the remotely located and highly astute tier II and III builders are targeted and well supported. According to the 2017 survey conducted with the attendees of PDDs, all respondents found the events very helpful in understanding the unique features of Putzmeister equipment. The company now targets another 30 PDD events all over India, including Nepal, Bhutan and Bangladesh.
Excon received over 40,000 business visitors and Putzmeister was able to capture over 10% of the footfall at their stall which is quite remarkable for the industry. This growing number of visitors at the Putzmeister stall reflects the expertise in qualitative equipment and service support that the company provides.
