Dr. Fixit introduces LW+Super, a revolutionary product for a long lasting structure

The rapid boom in the construction industry, has tremendously given rise to the demand for sand, causing deficiency of suitable river sand in many parts of India. Besides, river mining causes imbalance in the river bed water flow, and gives rise to flood situations. Furthermore it is also detrimental to the environment. Thus, the depleting nature, soaring price of river sand and all the above factors has given a boost to the usage of manufactured sand. Manufactured sand has become the future of construction practices, however it also has certain limitations for eg: on an average it consumes 25-30% more water than normal river sand, contains larger amounts of micro fine particles that affect the strength and work-ability of the screed or concrete, poor bonding properties and develops high level of shrinkage cracks like a Honeycomb. Dr. Fixit, the construction and waterproofing expert, announced the launch of LW+Super a revolutionary product, to resolve the issues faced with the usage of M-Sand. LW+ Super when mixed with M-sand offers superior quality which results in increased life-span of a building. The 4 Ace benefits of adding LW+ Super into M-sand are, it increases the workability of the crushed sand mortar and concrete by 30% water reduction in the mix, resists corroison of steel in concrete, increases the strength and durability of the structure and most importantly waterproofs the concrete and mortar. It’s plasticizing properties makes mortar cohesive and prevents segregation which gives it excellent adhesion to surface resulting in considerable less shrinkage cracks in plaster and reduces rebound loss during plastering by almost 50%. It improves the integral waterproofing properties of cement, concrete & plasters after curing, resulting in longer life of the building. Dr. Sanjay Bahadur, Global CEO, Construction Chemical Division, Pidilite Industries Ltd said, “Our endeavor has always been to delight stakeholders with innovative and relevant technology while also being true to the environment. With the launch of LW+Super we aim to offer construction industry an innovative solution that will help in building a long-standing structure. It is a specially formulated product, specifically designed for M-sand to improve its efficiency and effectiveness. We at Dr. Fixit will continue to innovate and offer products that are beneficial for both the construction industry and the end-consumer.“ Mr. Nilesh Mazumdar, Chief Executive Officer, Construction Chemicals Retail, Pidilite Industries said, “We at Dr. Fixit have the right solution to combat the leakage and dampness issues. We urge consumers to choose the right product like the new age LW+ Super and also to adopt total waterproofing at initial stage of construction to ensure longevity of the structure.“ LW+ Super will be available across Maharashtra. The state observes incrased usage of M-Sand over the years and the current consumption is almost at 40 – 45%. Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, and Fevicryl.