Engineering and Programing: True Machinery Management
Berco Undercarriages Pvt. Ltd., A thyssenkrupp of company, is on its innovation journey! We can say that, our team is working with our customer base, existing one and upcoming additions, to continuously improve our products and services.
What experience are you going through here at this mega event, EXCON 2017?
We are expecting 30 % more visitors this year at EXCON 2017. The opportunities are more, however, and we are aspiring to meet and exceed our goals this time. We are working ambitiously to materialize the customer enquiries for value-based and profitable business experience.
Tell us about the driving innovations you have brought this time for enhancing your brand value and future potential?
We need to educate the end users of the machines and the contractors that how we need to use and maintain the machines. On the innovation part, we are working with our customer base, existing one and upcoming, to improve our products. Our reliability and productivity has always made us to build our name. My engineering department and that of the customers are closely working to improve the performance and quality of the products that are being used now.
Describe in brief the business strategies you would be making, say post EXCON 2017 and in the near future, to take the benefit of the market opportunities.
Currently our import content is more and to be sustained in the competitive market. We have to give more focus on import deletion by localizing the parts as much as possible and as quick as possible. In this initiative, we have worked out a strategy to localize minimum 80 % of the parts to our main three customers by the end of the year and we are so far successful in achieving 65 % and the balance will be completed soon. Apart from the localization, we are in discussion with other OEMs to bring them into our fold to increase our market share by servicing them shortly.
What are your views on Aftermarket and its growth? Mention how you perceive Berco as a key emerging player?
Our presence in Indian aftermarket is not significant today. Our current initiative is to increase our foot-base here. Apart from India aftermarket business, we are now changing our approach a little bit to know that how South East Asia’s will be taken care by us. We are focusing to enhance our business to be a key player in South East Asia aftermarket in coming months.
