Mahindra Launches FURIO Truck with Unprecedented “More Profit or Truck back” Guarantee

Mahindra’s Truck and Bus Division (MTB), a part of the USD 20.7 billion Mahindra Group, today announced the commercial launch of the FURIO, its brand-new range of Intermediate Commercial Vehicles (ICVs) with an unprecedented guarantee of More Profit or Truck Back.

FURIO marks the company’s entry into the ICV segment and is set to make Mahindra a full range commercial vehicle player. To be available across India from today, FURIO prices start at Rs 17.45 lacs for the FURIO12 19ft HSD variant and Rs.18.10 lacs for the FURIO14 19ft HSD variant (ex-showroom Pune).

Mahindra FURIO is the culmination of focused efforts over the past 4 years from more than 500 Mahindra engineers and 180 suppliers with an investment of Rs. 600 crores. It is notable that earlier MTB had introduced its BLAZO range of Heavy Commercial Vehicles with the hugely successful and popular ‘Mileage Guarantee’, which subsequently helped double its market share.