Share with us your analytical views on the industry market, estimating the relative growth and demand potentials.
Infra development has always been a priority for the government. In the 2017 budget, the government had increased the total allocation in the infrastructure sector by over 10 percent.
Industry has witnessed a strong growth because of lot of construction happening in the country. 2018 is going to be highest ever market for construction equipment and we have already seen approximate 70% growth in first half of the year, compared to last year’s first half. This can be credited to the government’s focus on developing world-class infrastructure, backed by its ability to facilitate quick implementation of projects, financing and simplification of procedures for project awards and clearances.
Tell us about your recent recognized and on-going mega product innovations with the driving ideas to design them with their special features / views on the current promising trends of the Industry.
CASE’s R & D team constantly endeavors to develop clever innovations to make equipment more fuel efficient, and bring in latest technologies and solutions for better performance and comfort. All CASE India’s loader backhoes are equipped with CASE India’s revolutionary EAGLE EYE telematics solution for enhancing the performance and efficiency of the machine. This IoT based Asset Monitoring System gives the freedom of machine monitoring and remote diagnostics alerts at the click of a button on a mobile or desktop computer.
Compaction meter: where on screen operator can check amplitude, frequency and ICV (intelligence compaction value) which is related to density of soil compacted. This ICV value will be different for difference surface. Once desired density is achieved, there will be green signal on screen so that operator can stop compaction and avoid over compaction. Hence there will be saving of fuel, time and can avoid damage of surface.
What is your business plan, in terms of expansion and development, for the progressive year 2018?
We aspire to grow faster than the industry, which we have done in last two years. There is still a massive amount of work yet to be done in the country, and this will call for large volumes of equipment to complete it. We are ready with our range of construction equipment products and considering the set of conditions prevailing in the country and other foreseeable factors at this moment, we expect the market will follow an upward trend in the coming years as well.
Is there is something you would like to share with your audience at large, as in discussing your trade principals and motives?
In the journey of more than 28 years in India, we have seen many ups and down in the Indian construction equipment industry. After almost 4 year slowdown we saw a good growth last year in line with the industry. We used this slowdown as an opportunity to prepare ourselves with upgrade innovative products. Owing to our strategic positioning we were able to leverage the growth in demand to our advantage by achieving a higher as percentage growth than the industry at large.
CASE India is also looking forward to Bauma Conexpo 2018 which is an international trade fair. We have started preparing for the event and are excited to be a part of it.
