Share with us your analytical views on the industry market, estimating the relative growth and demand potentials.
With Budget 2019, industry is expecting enhanced focus on infrastructure and construction industry from the new government. We hope to see continuity in major projects launched during the previous government like – Bharatmala, Sagarmala Pariyojana and Smart Cities, and greater fund allocation thus boosting the infrastructure construction activities.
Construction equipment industry has seen a massive surge due to already awarded projects and we expect the market to grow positively for the coming years as well. CE market is forecasted to grow 11 percent till the year 2020. Overall backhoes, compactors and excavators have seen high demand in the market.
Tell us about your recent recognized and on-going mega product innovations with the driving ideas to design them with their special features / views on the current promising trends of the Industry.
With increase in infrastructure development activities, the demand for quality construction equipment has picked up significantly. This situation has inspired industry players like us to innovate and focus more on research work to develop efficient equipment.
At CASE India, we have introduced following product innovations:
- Compaction meter technology in compactor range aiming for easier and fast job completion
- CRDI electronic engines in graders for on-board diagnostics, with laptop connectivity to download the entire data log and analysis of past and ongoing operations as well to get to the root cause of any failure that may occur during operation
- Advanced Eagle Eye Telematics Solution, a real time vehicle tracking system equipped with Geofencing which assists in keeping a track of loader backhoe. This solution helps in alerting the user about any kind of theft or unauthorized use of the machine along with device tempering alerts
Technology integration is CASE India R&D team’s prime focus. Greater focus on R&D, IoT and Industry 4.0 revolution are the next big changes being foreseen in the construction technology industry. These technology developments will have far reaching impact on the infrastructure projects and the industry.
In another remarkable industry trend, CE rental business and equipment financing has also gone up and helping in growth of industry.
What is your business plan, in terms of expansion and development, for the progressive year-2019?
Looking at the boost in the infrastructural sector activities, we aim at supporting the government and be ready with our offering for the construction projects. For the year 2019, we are constantly developing and integrating our products with newer technologies, higher efficiency and better uptime of the machine.
With efficient mapping of expansion plans in the Indian market we aim to establish our footprints with maximum dealership across India.
Is there something you would like to share with your audience at large, as in discussing your trade principals and motives?
CASE India strongly believes in designing everything for the comfort of its customers. We follow customer satisfaction, best productivity in its class and operator comfort as our trade principles.
We constantly modify our products according to the trending technologies to keep up with the market trends, for operators’ comfort and providing maximum value to our customers. The company focuses on continuous product development along with use of quality engines and regular maintenance to improve the equipment’s performance and increase fuel-efficiency and durability.
So far, we have been in sync with the industry by providing our ‘Best-in-class’ heavy duty equipment range and aspire to grow faster than the industry in the future.
