Porter Launches Intracity Logistics Services in Ludhiana

Porter, one of India’s largest tech-based, on-demand logistics company has forayed into the city of Ludhiana with its diversified logistics services. Continuing the expansion in tier 2 & 3 markets, the company will ensure efficient and hassle-free goods movement through Tata Ace vehicle. Porter plans to introduce other vehicle categories including 3-wheelers and 2-wheelers in the coming months.

With the launch in Ludhiana, Porter will now be operating in 17 cities across India. Allowing SMEs to take their business to a larger audience, the market holds massive potential to strengthen the logistics infrastructure to deliver affordable and seamless logistics experience for customers. According to a recent survey conducted by the Ministry of Commerce, Punjab was ranked among the top three states for its highly developed quality of road and railways infrastructure, warehousing facilities, etc. Being the prime target of PM Gati Shakti, the national master plan for multi-modal connectivity, Ludhiana is strategically a significant location for Porter.

The company is looking at a marketing investment of INR 50-60 Lacs in the first year of the launch in Ludhiana. The expansion is expected to transform the business scenario leading to direct and indirect employment of around 5,000 people with a targeted base of 20,000 customers in the first year.

Speaking on the announcement, Manish Gupta, Vice President – Business Operations, Porter  said, “Porter’s expansion aims at realising the full potential of the logistics infrastructure in the country. Punjab currently has one of the largest potentials to grow multi-modal connectivity across the state. By adding Ludhiana under our operation along with our pre-existing logistics services in Chandigarh, we aim to build an all-encompassing and one-stop logistics solution platform for sellers and consumers across the state of Punjab. Moreover, intercity movement of goods between Ludhiana and Chandigarh  is also possible now with our latest expansion. ”

Porter plans to expand to 35 cities in the next two years, with the aim to gain greater penetration within Tier 2 and Tier 3 cities.