Showcasing an entire gamut of products to bring quality infrastructure
Participation in Excon 2017 will affirm a strategic position of CASE India in the Indian infrastructure space towards the long term growth story of India.
Q 1) What changes you are seeking in the market segment of construction equipment industry in India in 2017-18?
After a continuous phase of market sluggishness and recession, the construction sector is certainly on the verge of a turnaround now. The sector received a boost with renewed focus on road building from the new government and as a result the market grew by 16 per cent in 2015, and further by 39 per cent to peak in 2016. With the introduction of GST which aims to bring one uniform tax across the country, eliminating several layers of tax collection, things were quite confusing in the beginning but gradually things took their place. Now, with the revision being made in the slabs, CE industry is again put in 18% slab which is a positive change for the industry.
However, there is still a massive amount of work yet to be done in the country, and this will call for large volumes of equipment to complete it. We are ready with our range of construction equipment products and considering the set of conditions prevailing in the country and other foreseeable factors at this moment, we expect the market will follow an upward trend in the coming years as well.
Q 2) What are your business strategies to tackle the market conditions for “Case New Holland Cons. Equip. (I) Pvt. Ltd.”? What plans will help to grow your business further?
In the journey of more than 28 years in India, we have seen the difficult years as well as the growth years of Indian construction equipment.
After a recent 4 year slowdown we experienced a good growth last year in line with the industry. We used this slowdown as an opportunity to prepare ourselves with upgraded products.
Owing to our strategic positioning we were able to leverage the growth in demand to our advantage by achieving a higher as percentage growth than the industry at large.
The long term outlook for the Indian market is very promising with huge potential. We expect significant growth and are positive in terms of increase in volume for the next year.
Q 3) What are you anticipating from EXCON 2017 and how your presence in it will benefit your company’s objectives?
EXCON is the most anticipated and sought after event in the CE industry in entire South Asia. 2017 edition is anticipated to be even more special as it marks the revival of the Indian CE industry and our preparations are on full swing. We are bringing new products to cater to the newer opportunities and customers who are becoming more demanding and deserving. The expo gives us an opportunity to showcase the same to the industry.
With an objective to bring quality infrastructure, Government has taken several initiatives like Smart Cities, Make in India, Swachh Bharat, National Highway Projects and Rural road flagship schemes. All these collectively bring a positive outlook to infrastructure industry in general and construction equipment industry in particular. Participation in Excon 2017 will reaffirm the confidence of all the major CE players and the associated companies in the Indian infrastructure space towards the long term growth story of India.
Q 4) Tell us the range of products you are showcasing at EXCON 2017. Are there any new innovations you are displaying at the show?
CASE will be showcasing its entire gamut of products at EXCON 2017.CASE is also planning few launches in this EXCON but same are under wraps as of now, request you to please visit our stall OD3 at EXCON 2017 and ask yourself the industry experts.
