Xanadu Realty and The House of Abhinandan Lodha announce India’s first and only 100% virtual sell-out of branded land

Xanadu Realty and The House of Abhinandan Lodha, announce the path breaking 100% virtual sell-out of branded land at the Isle of Bliss. The branded seaside land project is located at India’s first coastal hill station Dapoli, which is surrounded by nature and offers exclusive lifestyle amenities.

This is for the first time in the real estate category that success at this scale has been achieved in a 100% virtual sales model in the country. The project received over 2200+ applications from consumers was 3X oversubscribed and has witnessed 50% appreciation in a year.

The House of Abhinandan Lodha was born out of a vision to democratize land in the country. They are fundamentally disrupting ownership of land using technology and digital transformation by curating 100% secure investment opportunities for long term intergenerational wealth creation.

Speaking on the branded land concept and Isle of Bliss, Mr. Samujjwal Ghosh, Chief Operating Officer – Xanadu Realty shares “Branded land is a relatively new concept in India and with the success of Isle of Bliss it only shows the tremendous prospect it holds for The House of Abhinandan Lodha. With ready infrastructure, luxurious amenities, security and wealth generation potential, we will only see a rise in branded land property demand in the future. Working on the project has allowed us to challenge ourselves and we are looking to build on this historic success. Our use of proprietary tech-enabled us to help consumers virtually select and buy land from the comfort of their homes.”

The incomparable beauty of the Isle of Bliss has quickly captured the consumer’s attention and imagination with overwhelming interest across Mumbai, Pune, the Rest of Maharashtra and overseas markets. Having seen meteoric appreciation in less than a year, this successful development sets the tone for the future for The House of Abhinandan Lodha.