JSW Steel, India’s leading steel producer and the flagship company of the USD 14 billion JSW Group, has signedIndian cricketer Rishabh Pant as its brand ambassador to promote its steel products which include JSW Colour on+color coated sheets& JSW Neosteel TMT bars, for a three year period.
India, currently the second largest steel producer in the world,has embarked on a journey to enhanceits steel manufacturingcapacity from 142 MTPA to 300 MTPA by 2030 through the Indian National Steel Policy.India’s per capita consumption of steel currently stands at 74 Kg and is estimated to increase exponentially to 160Kg by 2030. Compared with the world current average of 212 kg per capita, the tremendous scope& potential for growth is evident. In the last one and a half decades, Indian steel manufacturershave invested large amounts ofcapital in setting up state-of-the-art manufacturing facilitiesto produce high-end steel products to meet the exacting demands ofthe end-user industry. Thecontinued growth of the Indian economy is expected tofurther boost India’s core economy industrieswithsignificant growth expected across infrastructure in the construction, real estate, capital goods, automobile and energy sectors.
