The World

Dynamic Environment

Amit Shah, Managing Director, Classic Marble Company

CMC’s latest project is the New York Wall Street inspired Kanakia Wall Street building in Mumbai. Designed by renowned architect Reza Kabul, the commercial building is a thematic representation of the dynamic environment of the Wall Street that fuses with Mumbai’s fast paced work life and culture. A mix of modern and classical architecture, the entire section of the building façade is clad with CMC’s porcelain slabs. The product used in the application is Blizzard Grey from the company’s large size porcelain slabs range. The incredible quality of the porcelain slab is; it shows high resistance to climatic impact and wear and tear, requiring no extra care or maintenance. Besides adding necessary strength, the façade also lends striking stone effect to the building with its beautiful colour and graining texture.

CMC – India’s largest manufacturer and exporter of engineered stone products, in 2009 launched its own manufacturing brand, KalingaStone. Within a decade, the company  expanded its distribution network across India and abroad, and emerged as one of the strongest brands in the premium marble industry to seal its leadership status on the global map. Today, CMC has established markets for its KalingaStone products in over 53 countries across six continents and has become a much sought after brand in the domestic and international market.

At the time when the company introduced engineered stone product category, India had only natural stones and even within this segment, CMC was already a leader. The team of experts at CMC is observant of changes across markets in consumer behaviour and identifies any scope for improvement within an existing product design or even innovative options that will break aesthetic barriers to become the new trendsetters. Apart from improving the options in our core products portfolio, we are also focusing on offering our customers many other products in the surface design range. Our idea is to provide customers with the convenience of evaluating all possible choices under one roof and offer them the best suitable and most acclaimed products in the markets. Over the last few years, we have made strategic tie-ups with international porcelain tile makers that have global repute and distinguished USPs for each of the products. In the new generation of porcelain slabs, we offer Techlam, Iris, Kalesinterflex and Quadra. Each of these is unique in its quality and application speciality, and our intent is to make these international options easily available to our customers with a stamp of CMC’s assurance.

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