Tata Power launches the ‘SOLAROOF’ Campaign – “Kamai Badhaye Dildaar Banaye”
~ Informs customers about dual benefits of solar rooftop solutions viz. generating clean energy and enjoying financial savings ~
Adding further impetus to India’s solar revolution and preparing for a #futureready India, Tata Power, India’s largest integrated power utility, has launched its first ever pan-India Digital and Print ad campaign titled ‘SOLAROOF’ – “Kamai Badhaye Dildaar Banaye”. The company, in collaboration with Wunderman Thompson India, has conceptualised – ‘DILDAAR’, a video asset, which promotes the concept of adoption of solar power at homes, offices, institutions and industries as a sustainable and economical solution to their energy needs.
The ‘SOLAROOF’ campaign will drive this messaging across multiple media in 31 Indian cities. Tata Power’s Rooftop solar solutions are available in 26 states and 7 Union Territories and their products are available in 94 cities across India so far.
Easy and affordable financing has been one of the barriers for penetration of solar in the MSME sector in the country. In order to address this challenge, Tata Power and SIDBI have joined hands to design a unique Solar financing solution for the MSME customers helping them switch to rooftop solar without any collateral at an interest rate less than 10%.
