The green building offering for Individual House Builders delivers high strength
Ambuja Cements Ltd, part of the global conglomerate LafargeHolcim and one of the leading cement manufacturers in India, today launched an innovative green building offering– Ambuja Plus Cool Walls – for Individual Home Builders (IHBs) in Raipur.
The revolutionary product with ‘Heat Barrier Technology’ ensures maintenance of a 5° C temperature difference indoors; no matter how hot or cold the external temperature is; thus saving energy. This greener alternative made of aerated autoclaved concrete blocks is also stronger than any ordinary wall and less dense. In fact, this is the first time that a leading cement manufacturer has offered a masonry solution addressing the needs of the diverse and unorganised IHB segment.
Commenting on the launch of this advanced offering, Ambuja Cement MD & CEO Ajay Kapur said, “Since our inception, innovation has been the hallmark of all our offerings and we have always endeavoured to develop an array of eco-friendly products to ensure a healthier, cleaner and greener tomorrow; supporting India’s efforts to become a green nation. Ambuja Plus Cool Walls reinforces our strong commitment towards introducing products that deliver high strength and performance while strongly integrating sustainability traits.”
“The product gives multiple benefits of superior strength and durability as well as ensures ambient temperature in the house. We are confident that this new product will provide further impetus to our Group’s vision,” added Mr Kapur.
The launch in Raipur follows an excellence response in Gujarat, Punjab and Himachal Pradesh where it was unveiled last year.
Ambuja Cement’s Technical Services Head Umesh Soni said, “Developed by Ambuja’s in-house team, Ambuja Plus Cool Walls is a cleaner and greener offering to the home builders’ community. At a time when ‘global warming’ is becoming a major concern for emerging economies like India, the product is equipped with ‘Heat Barrier Technology’, an innovative green building property that provides thermal insulation.”
Traditionally, clay brick walls need to be cured whereas Ambuja Plus Cool Walls with heat-resistant concrete blocks and Blockol (Block Jointing Mortar) does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer.
