XANADU AND EKTA WORLD PARTNER TOGETHER FOR EKTA’S LUXURY COLLECTION PORTFOLIO

Xanadu Group, India’s foremost institutional growth expert to the realty sector, is pleased to announce a strategic tie-up with real estate powerhouse Ekta World. This announcement comes on the heels of a stellar last 6 months for Xanadu Realty where contrary to market sentiments and performance, Xanadu unlocked over INR 500 Cr of revenue for its partners across a spectrum of real estate categories. The partnership with Ekta World – one of Mumbai’s most valued real estate brands, marks Xanadu’s foray into the niche ultra-luxury segment of Bandra-Khar-Santacruz. Ekta’s vote of confidence in Xanadu is testament of the company’s track record in developing state of the art business transformation strategies, a high-touch consumer experience and a market penetrating distribution system.

At a time where most real estate businesses are slowing down and postponing new project launches, Xanadu Realty has achieved to scale its businesses successfully. Ekta World’s Luxury Collection is a set of projects located in prime micro markets – ‘The One’ in Pali Hill, ‘The Verve’ in Khar West & ‘Trinity’ in Santacruz West and are together estimated to be worth INR 400 Cr.

Speaking on the tie-up, Mr. Ashok Mohanani, Chairman Ekta World, said “We are thrilled to partner with Xanadu to add velocity to the sales in our luxury portfolio. Xanadu’s attention to detail and its proven process driven methodology is key to this partnership. Our core values mirror that of Xanadu and we believe in developing state of the art living solutions for our customers. We welcome Xanadu into our EKTA parivaar and look forward to closely collaborating over the next few months.”

On this momentous occasion, Mr. Vikas Chaturvedi, CEO, Xanadu Group, said, “We have proven our calibre in marketing and sales across the luxury and super premium categories, wherein we have typically excelled in creating a superlative customer belief journey by elevating the client and project brands, the product at hand, the ROI potential, the sublime customer experience at every touch point. This association has started off on a great note and is testament to the trust that our partners at Ekta World have placed in us as an expert who provides holistic solutions tailored to their specific business needs. I strongly believe this partnership will see Xanadu and Ekta coming together to successfully revolutionise the luxury real estate market of Prime Mumbai West.”

Xanadu plans to achieve disproportionate momentum in sales velocity starting this quarter with the application of the firm’s proprietary Xanadu Blue Pro model which has a proven track record of delivering multi-bagger results in the luxury real estate segment across MMR.

About Xanadu Realty:  Xanadu Realty was founded in 2015 by industry veterans Anurag Singhvi & R Karthik. Xanadu Reality is the comprehensive institutional sales & marketing solution for real estate companies. The idea behind Xanadu Reality was to establish a company that promotes and accelerates intelligent business growth in the realty sector. Xanadu centralizes its focus on an array of real estate paradigms such as product conception and design, product development, market assessment, branding building, scaling up best in class distribution, CRM solutions and delivering real-estate solutions besides providing conventional consultation and guidance to developers. Xanadu besides its promoters R. Karthik (MD) & Anurag Singhvi (MD) is also pioneered by a pool of industry mavericks like Vikas Chaturvedi, CEO; Samujjwal Ghosh, Director and Pritam Bisht, Director Business Development & Strategy.

About Ekta World: Ekta World, one of the most premium developers in Mumbai, was established in 1987. Contemporary in thinking and design, the group has grown brick by brick while making many happy homes along the way. Ekta World is devoted to transforming local landscapes with global lifestyles; making living experiences refreshing and authentic while creating a positive impact on the society. One of the leading real estate developers in Mumbai, Ekta has not only built iconic structures but also looked after the comfort and needs of its residents. This has gone a long way in building a strong reputation and goodwill amongst the discerning buyers and real estate companies in Mumbai and other cities in India.